Case Studies

Parkman White

Parkman White, LLP — a mid-sized law firm with offices in Birmingham and Dothan — was spending a lot of money on paid search, as much as $12,000 per month — with no real knowledge of how many case leads it was generating.


“Flagstone has helped us to pare down to a very manageable and effective online marketing budget that helps us connect with the clients we need to help and optimize our online spend”

William White, Partner.

Ultimately, now we spend about 60% less each month (Parkman White is still a client) than previously (when the firm’s PPC was being handled by another vendor) and on average we get triple or four times the conversions!


New Users


Adwords spend


Organic SEO traffic


Phone calls

You’re The Next Success Story

Flagstone Search Marketing is a Google-certified partner agency based in Birmingham, Ala., with an emphasis on well-crafted search engine marketing programs and cost-effective custom website design. Founder Carlton Smith has been focused on digital media content for 16+ years.

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