
Case Studies
MSN Attorneys
The firm could not attribute a single case back to its website. The firm – a pillar in the community – was nowhere to be found in search.
SOLUTIONS
- Started Google Adwords & Facebook Ads campaigns
- Website optimization overhaul
- New keyword research
- WordPress theme updates
- Website responsiveness
- Local SEO overhaul
- Citation corrections
- Citation building
- High authority link building
- Call tracking
- Social media management
- Content marketing
RESULTS
- 5,688 new visits from Adwords
- +32% sessions
- +25% organic search improvement
- +98% page views
- +50% pages per visitor
- +47% bounce rate improvement
ORGANIC SEARCH
- 543% social traffic improvement
- Website goals (phone calls and contact requests) went from 4 to 1,540
- 1,110 calls generated from Google organic
- 156 calls generated from Bing organic
- 136 calls generated from Yahoo organic
THE RESULTS
Trackability is everything. Having solid analytics in place has elucidated what was previously a mystery. Thanks to call tracking, the law firm now knows where its leads are coming from.
+32%
New Users
+25%
Organic search improvement
-47%
Bounce-rate improvement
1,219
Phone calls generated
You’re The Next Success Story
Flagstone Search Marketing is a Google-certified partner agency based in Birmingham, Ala., with an emphasis on well-crafted search engine marketing programs and cost-effective custom website design. Founder Carlton Smith has been focused on digital media content for 16+ years.































