Structured Data/Schema Implementation
The unfortunate truth is that merely hosting a website for your business won’t drive customers to your site. Even direct searches aren’t always enough to make you visible on the web.
Multiple factors come into play when devising a winning strategy to get your business to the top of your industry and the top of the search engine pages (SERPs). Schema implementation is one way we can help you get to the top.
What is Schema and Structured Data?
Schema.org is an initiative launched on June 2, 2011, by Bing, Google and Yahoo! (operators of the world's largest search engines at that time) to create and support a common set of schemas for structured data markup on web pages.
Schema is microdata inserted into your webpage HTML that makes it easier for search engines to parse and interpret the information. Using this microdata, search engines can serve relevant results to users based on their search queries. This microdata is structured in a specific way when added to the markup on your web page, hence the name “structured data.” This structure comes from the conglomeration of search engine communities known as Schema.org, and it is recognized by the major search engines used around the world. Schema markup for Google and other search engines is widely available.
Why Use Schema Markup
Business in the digital world is getting more competitive by the minute, so using schema markup SEO allows the search engine crawlers to find your site quicker and easier. Search engines have an especially difficult time interpreting times and dates in searches, as well as context, entity relationships and other important factors. By implementing schema markup as structured data for SEO, your business can:
- Improve the return of relevant results from user searches.
- Increase the visibility of your website.
- Define rich snippets of content in SERPs.
- Drive higher click-through rates.
Why our Schema implementation service is the best
Our service is the best because we use a best-in-class SaaS schema WordPress plug-in (sorry, but it’s a trade secret). This plug-in allows us to implement schema markup for many types of content, which will drive visibility and results for your specific business. This includes:
- And much more!
We customize your schema implementation to make it fit your business so you’ll capture the best results possible.